We have to wait half a year for the classic model. LV will raise the price by 10% tomorrow, and the stores will queue up again
Qian Jiang Evening News · Hour news reporter Ma Yan “Will the price rise again?There are queues at the LV gate of Hangzhou Mansion and Mixc again!”Yesterday, a reader gave the hourly news feed.In fact, LV will tomorrow again the price of the news, has been in the fashion consumer crowd spread like a wire, before the price of the counter queuing phenomenon is also expected.Yesterday afternoon, reporters from Qianjiang Evening News & Hour News queued for 5 minutes at the LV counter of Hangzhou Building and entered the store.When asked to check out the LOOP and DIANE bags, the younger brother apologized: “They are out of stock and can only be ordered with a waiting time of about six months.Of course, the price of booking is now the price of booking from February 16, is the price after the rise.All the new presbyterias are out of stock and must be ordered.”Hangzhou building LV shop door to see a DAUPHINE on the shelf, the reporter asked whether this spot can be bought.The clerk replied, “This style is out of stock, too. If you had come in half an hour earlier, there would be five in stock.”Why are there so many people in the store buying classic styles when there are no classic styles in stock?”We have so many other bags to choose from!Accessories, scarves, perfume.””I have received dozens of customers who wanted the classic style today, but I’m sorry I have to wait, even six months to buy it on the website,” he added.People who pay attention to fashion consumption at the entrance of LV shop in Mixc are not surprised to see the price rise of luxury goods for a long time. After all, this has become a “routine action” of luxury goods in recent years.Louis Vuitton has announced in an internal email that the brand will raise the prices of some goods, mainly leather goods, fashion accessories and fragrance products, by around 10% from February 16th, based on the overall planning of its pricing strategy.To adapt to the rising cost of raw materials and production, international logistics costs and inflation and other changes in the global business environment.In January this year, Dior and Celine under LVMH also completed the first round of price increases this year.Hermes also completed its annual price hike in January, raising the price of accessories such as silk scarves by around 10 per cent and the popular Lindy bag to 59,600 to 65,300 yuan.Chanel, which has increased by 60% in the past three years, also raised its price in the U.S. on January 19 by about 10%.Bottega Veneta, Fendi and Cartier have joined the regular price hikes in the past two years…Have public news, according to the global luxury fashion industry average growth of 40% last year, for six consecutive years outperform the market, sales of luxury goods is more fully restored to the front of the outbreak in 2021, the main reason is that under the epidemic control requirements, consumer spending less on travel and dining, spend on luxuries.But analysts say the industry’s continued high growth isn’t an entirely positive sign at a time of continued uncertainty, with stalled international travel, supply-chain problems and rising costs for materials and labor a constant concern for brands.On the other hand, the continuous recurrence of the epidemic has caused luxury fashion brands to switch between opening and closing their stores in some regions, and some brands have decided to cancel their fashion shows temporarily due to the epidemic and launch online instead, which is also an unnecessary consumption for brands.According to Bain’s China Luxury Market Report 2021, the growth of China’s luxury market slowed from 48% in 2020 to 36% in 2021, with a total of nearly 471 billion yuan, and the growth will slow further in the first half of 2022.In November, Goldman Sachs cut its forecast for luxury sales growth in 2022 to 9% from 13.5%.As a result, industry insiders believe luxury brands will continue their usual strategy of raising prices this year to maintain normal growth levels.This article is the original work of Qianjiang Evening News. Without permission, it is forbidden to reprint, copy, extract, rewrite and spread online, otherwise, the newspaper will pursue the legal responsibility of the infringer through judicial channels.