Shuijingfang: medium and high-end wine, expected to net about 1.2 billion yuan last year, a 64% year-on-year increase

2022-07-26 0 By

On the evening of January 26, Shuijingfang ( released a performance forecast, expected to achieve 2021 net profit attributable to shareholders of listed companies compared with the same period last year increased about 468 million yuan, a year-on-year increase of about 64%;Operating revenue increased by about 1.626 billion yuan compared with the same period last year, up about 54%;Sales volume increased by approximately 3,171 kiloliters compared with the same period last year, an increase of approximately 40% year-on-year, all of the increase in sales volume from mid-to-high-end wines.The company also expects that net profit excluding non-recurring gains and losses attributable to shareholders of listed companies in 2021 will increase by about 490 million yuan compared with the same period last year, an increase of about 68%.Red Star capital bureau noted that in the same period last year, Swellfun realized net profit attributable to shareholders of listed companies of 731 million yuan, operating income of 3.06 billion yuan, sales of 7,861 kiloliters.This means that the company achieved operating revenue of 4.632 billion yuan and net profit of 1.199 billion yuan in 2021.Swellfun said the change in performance is mainly due to the effective control of the COVID-19 epidemic in China since 2021, the gradual recovery of social consumption and the obvious recovery trend of the liquor industry.During the reporting period, the company took a positive and steady attitude to meet the recovery and development of the industry, further accelerate the pace of product upgrading and innovation, strive to practice the high-end brand strategy, and constantly achieve marketing breakthroughs. Coupled with a low year-on-year base, the company’s revenue and profit during the reporting period have achieved a significant increase compared with the same period last year.Over the years, Swellfun has been sticking to the positioning of high-end line. Zhu Zhenhao, general manager of Swellfun, said to the media last year that the development of high-end products was not smooth, for three reasons: First, there was no dedicated team and sales system to provide good service for this product;Second, there is no exclusive single product brand strategy;Third, there is no perseverance in consumer leadership.In August 2021, Shuijingfang High-end Liquor Sales Co., Ltd. was established by 25 businessmen, mainly focusing on the sales of classic and above products, in order to achieve more market share in the high-end liquor market.Now, in terms of volume in 2021, all growth is coming from mid – to high-end wines, showing that its premium strategy has paid off.Red Star news reporter Li Weiming editor Yang Cheng (download red star news, the news has a prize!